search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
    • Century Club
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor eNews
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing Contractor ProfileSteep Slope RoofingRoofing Technology

Sponsored by Beacon

Contractor Profile: RKG Roofing & Construction

By Chris Gray
February 18, 2021

In today’s digital world, it’s easy to automate processes like inspection requests or pulling permits. RKG Roofing & Construction understands the need for such technology, but never forgets that roofing is a people business.

“Customer service is the name of the game,” said Robby and Kimba Garcia, the founders and owners of RKG. “Once the roof is complete we send all customers a text asking if they would recommend us to a friend. Each customer also gets a handwritten thank-you card thanking them for choosing RKG.”

That personal touch, along with a desire to foster an honest and ethical company, are the reasons RKG Roofing & Construction continues to grow in the Dallas-Fort Worth market.


A blend of old-school and modern marketing techniques help keep RKG Roofing top of mind in the Dallas-Fort Worth market.

 

A Passion for Business and Community

Being spouses and business partners doesn’t work for everyone, but for the Garcias, it’s a match made in roofing Heaven. Robby grew up working in the building industry with his father and uncles, providing a solid knowledge base when starting RKG in 2016. Kimba worked as a cosmetologist prior to starting RKG with Robby. Her experience with marketing and building her own client base easily transitioned into building the company’s branding. Having learned about roofing after founding RKG, her perspective lends itself well to communicating with clients who may not understand roofing systems.

“Before I was in roofing I thought a roof was the shingles. Now I understand there is decking, underlayment, flashings, ventilation, etc. The roof needs to both defend and breathe,” she said.

Initially, the duo started small by working under general contractors, but expanded quickly as they reinvested their earnings into growing RKG. They formed their first sales team in 2017 and established crews that work with the company to this day — loyalty that is recognized by employees receiving medical benefits.

RKG is split into three divisions: roofing, renovations and maintenance repair. Robby focuses on production, sales and working in the field while Kimba handles marketing, recruiting and training the sales team.

Training is just one area where RKG takes advantage of today’s technology. Weekly training meetings are held at the office, but there are also video training modules for workers to explore and a Facebook group where additional content for sales people is posted. At RKG, a core value is to always be learning, so there’s no shortage of opportunities.

“We also bring in outside trainers from manufacturer reps, to ventilation specialists, claims handling specialists, as well as sales coaches and customer service professionals,” they said.

This use of technology served RKG well when the COVID-19 pandemic forced people to stay at home and maintain social distancing. Zoom video chats became a mainstay, whether it was closing deals or team meetings, and Docusign and Facetime software made it easy to keep homeowners safe during inspections and contract signings.

For marketing, RKG uses a mix of old-school techniques and new technology. RKG harnesses the power of Facebook Ads, Google Ads and maintains a slick website, but also utilizes direct mail campaigns and networking opportunities. RKG even hosts its own bi-monthly networking events to connect with other business owners and homeowners, and plans quarterly give-back projects. For instance, in late 2019 it donated 120 backpacks full of water and other necessities to the homeless.

“Our company culture is something we are known for and the enjoyment of building that has been the most rewarding part,” the Garcias said.

The investment into its community pays off both literally and figuratively. Oftentimes, RKG customers end up requesting additional work aside from their roofs, whether it’s a new garage door, new fence stain, or new seamless gutters.

“It’s how we take the Texas weather negatives and turn it into positives for the community we love,” the Garcias said.

RKG Roofing makes a habit of photographing every step of a project to keep meticulous files.

 

A Shining Example in the Lone Star State

Working as a roofer in Texas comes with its own set of challenges. The state doesn’t require any licensing to be a contractor, leading to a “Wild West” marketplace swamped with fly-by-night contractors who do sub-standard work, or worse, don’t complete jobs. As RKG explains in its blog post about roofers who waive deductibles, “We don’t personally like committing felonies, Ms. Jones, and we would never ask you to do so either.”

This is why RKG prides itself on its integrity and accountability. Photos are taken during every project at every stage of the job and noted in the job’s file. Project managers are always on location, and turn in final walkthrough reports to ensure every ‘I’ is dotted and every ‘T’ crossed. Job completion photos are included in the company’s CRM.

“It’s our no-corners-cut method to building that set us apart in our market as well as our attention to detail on every file,” they said. “When a homeowner chooses RKG they can depend on us to ensure they get a fair payout with all their damages covered because we are going to document the damage correctly that empowers them to get it all approved.”

RKG boosts its reputation by not only being accredited with the Better Business Bureau since April 2019, but maintaining an A+ rating with the bureau. To help it further stand out from shady contractors, RKG is an active member of the Roofing Contractors Association of Texas (RCAT).

“(RCAT) provides industry updates and training. We also are proud to uphold their code of ethics in an industry that is otherwise unlicensed in our state,” they said.

The Garcias credit Beacon Building Products as a major factor in their continued success, saying the company is quick to respond and helps them run smoothly. Specifically, they called out Reggie Brock, a national sales manager, as being a mentor to them.

“He has not only been here to watch us grow but has offered experience and knowledge along the way,” they said.


“Our company culture is something we are known for and the enjoyment of building that has been the most rewarding part,” the Garcias said.

 

RKG also works closely with Owens Corning as well as Air Vent Inc., saying the former provides educational opportunities and plant tours while Air Vent helped them fully understand proper roof ventilation.

Its reputation for doing high-quality and honest work earned RKG the opportunity to do restoration work on the M. Johnson Poultry Ranch House, a home built in 1924 north of the Metroplex that’s a Texas Historical Landmark. The historical property was damaged in a tornado and consisted of discontinued materials, resulting in a $498,000 residential insurance claim.

With growth, though, comes growing pains. While the company has expanded to two locations, finding and retaining the right talent remains a challenge along with constantly reevaluating operations. 

“We have been rebuilding processes to sustain the growth and focusing on branding as well as connecting strongly with the communities we serve,” they said.

To counter any setbacks, RKG has a secret weapon that can be summed up in two words: track everything. By keeping track of everything from start to finish, RKG is able to provide a litany of communications and services: They can tell homeowners what their roof’s color will be in a year’s time; give them a copy of their contract and warranty if it’s misplaced; provide documents to turn in to receive a discount from their insurance carrier; and reminders for inspections.

“When you have good data and good files you can service your homeowners in powerful ways,” they said. “You can keep your company healthy, warranties honored, and keep moving forward to serving more people.”


KEYWORDS: COVID-19 insurance Owens Corning Residential Roofing Contractor Texas

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Chrisgray
Chris Gray is the editor of Roofing Contractor and Roofing Supply Pro. He has worked in the fields of journalism and copywriting for nearly 20 years, ranging from local print newspapers to the multi-media promotion of international artists.


Reach him at 248-244-6498 or grayc@bnpmedia.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor Group Publisher Jill Bloom

    Physics, the Power of Authenticity and You

    In February's Publisher's Note, Jill Bloom describes a...
    Editor's Note
    By: Jill Bloom
  • The Family Food Fare supermarket in Midland, Mich.

    ‘Rooftop Ninja’ Discovered Living on Roof, Inside Grocery Sign

    A bizarre tale out of Midland, Mich.: a woman dubbed the...
    Roofing News
    By: Bryan Gottlieb
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Steep Slope Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • TAMKO Titan XL Shingles
    Sponsored byTAMKO®

    Built for Business: How Titan XT® Shingles Keep Proving Their Value

  • An overhead view of a residential block
    Sponsored byCBIZ CompuData

    From Spreadsheets to Strategy: How Roofing Companies Can Transform Financial Operations

  • Snow Guard Solutions for Metal Roofs by S-5!
    Sponsored byS-5!

    Safeguard Your Building: How Snow Guards Prevent Costly Roof & Property Damage

Popular Stories

The Home Depot is weighing a bid for GMS. The potential offer would pit the retail giant against QXO Inc.

UPDATE: Home Depot Pushes QXO Out of GMS Pursuit

Florida has become the focal point for construction-site raids, attracting national attention and altering labor dynamics throughout the industry.

Florida Emerges as the Epicenter of ICE Raids

Brad Jacobs, chairman and CEO of QXO, offers $5 billion to acquire GMS, a major distributor of gypsum and interior building products.

QXO Sets Its Sights on GMS in $5 Billion Offer

Roofing Contractor Webinar

Events

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event

Related Articles

  • CP_Img1_1170.jpg

    Contractor Profile: Shamrock Roofing & Construction

    See More
  • Mike Warren

    Contractor Profile: Roof Crafters

    See More
  • Trinity-West-1170.jpg

    Contractor Profile: R L Murphey Commercial Roof Systems

    See More

Related Products

See More Products
  • roofingpic.jpg

    Managing the Profitable Construction Business: The Contractor's Guide to Success and Survival Strategies

  • sur.png

    Contractor's Survival Manual Revised Book

  • roofingconstructionestimatingrevised_web_1.png

    Roofing Construction & Estimating Revised

See More Products

Events

View AllSubmit An Event
  • February 27, 2025

    2025 State of the Industry Report: Roofing Contractor

    On-Demand This webinar is a must-attend for all roofing contractors who are looking to understand market insights related to current and future installation trends.
View AllSubmit An Event
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing