What’s your mix? That’s a question that roofing manufacturers often ask as they evaluate their own business. They’re keenly aware that some of their products are more profitable than others. Their goal is to maximize the mix of their product offerings to achieve or exceed their volume, revenue and profitability goals.
Roofing contractors should also ask the same question for themselves to make sure that you’re maximizing your mix of business to meet your goals. This is particularly true in comparatively prosperous times while the demand for roofing work is relatively plentiful and there may be limitations on the capacity of business. Certainly we all want to employ our crews to get the most that we can for our services.