EATONTOWN, N.J. — David H. Rowe, a 28-year veteran of the metal roofing and wall-panel industry, has been named vice president of sales of Roofinox America Inc. Rowe joins Roofinox from Englert Inc., where he was director of product management responsible for the planning, development and introduction of all new products. 

At Roofinox America, Rowe will be responsible for the direction and management of all sales and business development operations, including distribution and fabricator and installer relations for the Roofinox stainless steel product line including Roofinox Classic, a brush-rolled material designed for roofing and wall cladding; Roofinox Plus .0157, a ribbed surface material for smoother roofing results and economy; and Roofinox Terne-Coated with a tin-plated surface that develops a matt grey patina finish over time.

Rowe’s roots run deep in this market. He joined Englert in 1992 as a member of its salesforce and since then held a variety of management positions in both regional and national sales, project management and product development. During his career, he was responsible for the development and launch of more than 30 roofing and wall-panel products and programs and several strategic partner alliances for related materials.

Among his responsibilities at Roofinox will be the development of alliances with leading distributors and metal wholesalers, leading manufacturers for roofing and wall-cladding panels and sheet metal workshops — all looking for Roofinox stainless steel’s combination of  high longevity with a dull surface without artificial coating. This natural metal was developed in Europe especially for roofing and wall cladding. 

Rowe also brings to Roofinox a proven track record for creating, developing and completing architectural detailing and material specifications for high-end commercial, institutional and residential projects, and he’ll be responsible counselling, assisting and training customers, including designers, specifiers and roofing contractors.

He’s well known in the roofing fabrication and contracting industry, and early on in his career was associated with Bass Associates, a Massachusetts-based contracting company, installing metal roofing and wall panel.

 For more information, visit