search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
    • Century Club
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor eNews
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing News

GAF Promotes ARMA's Raise the B.A.R. Campaign

June 21, 2011
GAF continues to reinforce the benefits of asphaltic roofing solutions through sustained support of ARMA’s Raise the B.A.R. campaign.

WAYNE, N.J. – GAF continues to reinforce the benefits of asphaltic roofing solutions through sustained support of ARMA’s Raise the B.A.R. campaign.

The campaign is open to any industry professional who believes in the benefits of asphaltic roofing and who joins ARMA in their desire to Raise the B.A.R. in roofing and celebrate the key attributes of this enduring roofing technology as “Beautiful, Affordable and Reliable.”

In 2010, each of the campaign’s three winning projects featured GAF roofing products. First place was awarded to the Frank M. Johnson Montgomery Courthouse in Montgomery, Ala. Submitted by Advanced Roofing, Inc., the courthouse features multiple roofing materials, including GAF EnergyCap reflective modified bitumen roofing membrane, which helped it to adhere to the strict design criteria required in a historical district while also meeting energy codes.

Mosaic, a luxury multifamily property located in Dallas, Texas, came in second place. Texas Roof Management submitted the project, detailing the many challenges to complete the roofing system, including the removal of four layers of existing roofing, being able to withstand standing water, as well as dealing with difficulty in staging safety requirements during construction. Utilizing GAF’s Liberty self-adhering base/ply sheet and both Ruberoid APP and SBS modified bitumen cap sheets, the unique roof showcases a checkerboard design with the Mosaic logo on the highest roof level.

The Struther’s residence in Raleigh, N.C. came in third place and is the only residential winner in the contest. Completed by Baker Roofing Co., the product drastically transformed the home’s appearance and illustrates how asphalt shingles can make a home’s roof the main attraction.

In 2011, ARMA is again reaching out to roofers, architects, and specifiers across the country to share the advantages of this versatile technology through its 2nd annual Quality Asphalt Roofing Case Study Program (QARC). QARC is a recognition program that gives roofing contractors, consultants and architects the ability to gain national prominence and industry recognition for their work with asphalt roofing. ARMA encourages every roofing professional to enter small residential projects as well as large commercial roofing projects.

“We’re excited to again share the benefits of the QARC program with our customer base. There really is no better way to reinforce the beauty, affordability, and reliability of asphaltic roofing options than through ARMA’s Raise the B.A.R. campaign,” said Lynn Picone, senior product manager at GAF. “It’s a good opportunity for industry professionals and for GAF. The inclusion of our products in all three of last year’s winning projects is a testament to the quality and versatility that GAF products offer the industry.” For more information on submitting projects to the Raise the B.A.R. campaign, visit the ARMA website at www.asphaltroofing.org.

For more information about GAF products, visit www.gaf.com.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor Group Publisher Jill Bloom

    Physics, the Power of Authenticity and You

    In February's Publisher's Note, Jill Bloom describes a...
    Editor's Note
    By: Jill Bloom
  • The Family Food Fare supermarket in Midland, Mich.

    ‘Rooftop Ninja’ Discovered Living on Roof, Inside Grocery Sign

    A bizarre tale out of Midland, Mich.: a woman dubbed the...
    Roofing News
    By: Bryan Gottlieb
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Columns
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine Subscription
  • Sign Up for the eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Snow Guard Solutions for Metal Roofs by S-5!
    Sponsored byS-5!

    Safeguard Your Building: How Snow Guards Prevent Costly Roof & Property Damage

  • A hand holding a wooden block that reads 'EVOLVE'
    Sponsored byWatercress Financial

    Embracing Change: A New Era for the Roofing Industry

Popular Stories

QXO closed its acquisition of Beacon Building Supply on April 29, 2025.

QXO Closes Beacon Acquisition, Rebrands Immediately; Jacobs to Ring NYSE Bell

Dear Anna Podcast Lead Generation Optimization featuring Anna Anderson

Dear Anna: How Can I Optimize Lead Generation?

hourglass-with-blue-sand-black-background

QXO Extends Offer to Acquire Beacon Once More Before Closing Deal

Roofing Contractor Webinar

Events

May 22, 2025

Remote Teams 101: The New Way to Hire

Our industry experts will guide you through what remote hiring and outsourcing should look like, how it can help you grow, and why it’s easier (and less scary) than you might think. If you want to save time, find great talent, and grow your business, this is one session you don’t want to miss!

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event

Related Articles

  • GAF-Sherrill-1

    Rep. Sherrill Tours GAF Offices in New Jersey, Highlights RAISE the Roof Act

    See More
  • ARMA Supports OSHA’s National Safety Stand-Down Campaign

    See More
  • GAF Commercial Emmy Nominations

    GAF TV Campaign Receives Seven Emmy Award Nominations

    See More
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing