Happy New Year! These three words always bring on thoughts of new beginnings and new challenges. I like that the beginning of the calendar year is the time when we look forward instead of back. It is the time when we resolve to do new things or to do old things better.
Happy New Year! These three words always bring
on thoughts of new beginnings and new challenges. I like that the beginning of
the calendar year is the time when we look forward instead of back. It is the
time when we resolve to do new things or to do old things better. It is the
time when we like to make predictions for the coming year, knowing the odds of
getting it right are really not that great.
In this column last year I made a resolution so this year I will change things
up and make a prediction or two (knowing the odds, no
For the economy in our nation and in the world, I think the end of this year
will look dramatically different than the beginning. The lack of growth
experienced over the past few years will not simply drag along as it has. It is
either going to take a turn for the better or return to recession. And I think
we will all have a sense of it.
My reason to predict such a thing is the term “uncertainty,” which I hear or
read at least three times a day. People and institutions are bound to figure
out that “certainty” is a myth. Uncertainty is arguably a lot more normal than
certainty. People who run small businesses, a category the vast majority of
roofing contractors fall under, have always understood uncertainty. They just
choose to ignore it and continue to move forward.
The restlessness that comes naturally to entrepreneurs will either infect the
markets and get them going again or not. If they do, then I think there will be
a real and significant turnaround for the roofing and construction industry. If
they do not, then they will begin to retract and begin the trend backwards all
Either way the markets go we still have some great things to look forward to in
the roofing industry. I predict more roofing contractors will begin to define
themselves in new ways as they adapt to changed markets. Many residential
roofing contractors will consider themselves residential exterior contractors
as they sell more siding, windows, doors, decks and other services for
homeowners resigned to live where they are for the foreseeable future.
I believe there will be a continuation of roofing contractors putting their
“green” proposition forward as they redefine their core business. And I predict
the market, in spite of tough times, will embrace sustainability as a way of
doing business related to their residential as well as commercial and
institutional space needs.
The roofing industry will continue to be blessed with the fact that people and
businesses and institutions all need shelter. Building owners might not like
thinking about their roofs, but they have to love what roofing contractors do
for them. Without a good roof the rest of the structure is not worth much. Yes,
I am preaching to the choir, but even the choir needs to be reminded every now
So it is best that I close with that reminder. We may not “have it made” in
2011, but we are in an industry that provides a vital service that will
continue to be in demand. Of that you can be certain.