While impact resistance is an important feature, many manufacturers don't promote their products as hail resistant even if they have passed stringent tests.

While savvy homeowners have finally arrived-asking intelligent questions, placing a premium on performance-they can require the roof to perform magic. One could argue that the remarkable innovations in asphalt shingles have raised the expectations for constant improvement and more features. As manufacturers attempt to elevate their products above commodity status, they must balance innovation with sticking their necks out too far.