The roofing contractor that can address a variety of concerns and effectively communicate his solutions can expect a consumer that is receptive to premium materials.
By their very nature, residential roofing projects have many challenges that are hardly offset by the limited profit margins and small volumes. But there is a tremendous need for proper installation and the amount homeowners spend just on home improvement and repairs exceeds all of commercial construction ($214 billion vs. $131 billion; see Roofing Contractor — July 2003, pg. 35). Today’s consumers are more savvy about quality products, have done their research and are willing to pay for attractive, durable roofing systems. The roofing contractor that can address a variety of concerns and effectively communicate his solutions can expect a consumer that is receptive to premium materials.