84 Lumber is celebrating the tenth year of its “Going Pink” campaign for Breast Cancer Awareness Month with a series of impactful initiatives.

Partnering with the Arbor Day Foundation, the company will plant 840 trees across U.S. forests in need and donate $36,000 to the Breast Cancer Research Foundation, thanks to a matching contribution from James Hardie. Trees are formally documented on their online tree registry.

Associates nationwide are also assembling care packages for local hospitals and support groups, continuing 84 Lumber’s longstanding commitment to honoring survivors, supporting patients, and funding vital cancer research.

As in previous years, 84 Lumber will update its social media logos and banners to promote breast cancer awareness and show its support. The company’s stores will also be receiving pink spray paint cans, pink logo flags, and a custom ribbon stencil to use on lumber loads. Care packages will be assembled by associates and distributed to area hospitals, including care packages dedicated to St. Clair Hospital’s Breast Cancer Support Group and 412Thrive in the Pittsburgh region.

“For 10 years, 84 Lumber’s “Going Pink” initiative has been more than a campaign – it’s a promise that we’re standing with patients, survivors, families, and caregivers in every community we call home,” said Amy Smiley, vice president of marketing at 84 Lumber. “Our associates know how important this time of year is, and they take it to heart. There is no hesitation in showing up for our communities. We’re proud to bring a little bit of comfort to those in treatment while supporting research that moves us closer to finding a cure.”

The company will donate $18,000 to the Breast Cancer Research Foundation – and with a matching contribution from our partners at James Hardie – the total donation will reach $36,000, a nod to Jerome Bettis’ iconic No. 36 jersey. The check will be presented at 84 Lumber’s Andersen Window & Door showroom in Mt. Lebanon, Pa., by the former Steelers player, who serves on the board of directors for the foundation.

A $5,000 donation was also made to David’s Dream and Believe Cancer Foundation, a nonprofit that provides hope through financial assistance, wellness resources, and patient support to New Jersey families affected by cancer diagnosis.