Hy-Brid Lifts, a Wisconsin-based aerial lift manufacturer, has appointed David Porter as vice president of sales and marketing to lead the North American sales team and drive growth and product development.

In a Dec. 17 news release, Hy-Brid Lifts said Porter will play “a key role in fostering customer relationships” and advancing Hy-Brid Lifts’ commitment to excellence.

“When Hy-Brid reached out, I was thrilled about the opportunity,” Porter said. “Hy-Brid’s well-established products and strong customer relationships create an exciting platform to enhance our current partnerships and build new ones.”

As Hy-Brid Lifts ventures into new equipment categories, Porter will contribute to the development of innovative products tailored to those markets. He will also establish a product support team to work closely with sales and directly assist customers.

Porter has over 25 years of leadership experience in the equipment industry, including 11 years as a branch manager for rental companies like RSC, United Rentals, and H&E Rentals. He has also held various sales and management roles, ultimately becoming the director of sales for aerial equipment manufacturers.

“David’s approach to building relationships will greatly benefit our customers,” said Eric Liner, president and CEO of Custom Equipment LLC. “As we expand our product line and enter new markets, David’s leadership will be crucial in solidifying Hy-Brid Lifts’ standing in the aerial lift industry.”

For more information, visit hybridlifts.com.