Hy-Brid Lifts, a Wisconsin-based aerial lift equipment manufacturer, announced that Charlie Haskin has been named director of sales for the western United States with responsibilities including providing customer support, continuing growth and channeling development of low-level scissor lifts.  

“I’m excited to join this team and to be part of the growth for the Western Region by building upon my existing customers and boosting new relationships,” Haskin said. “After visiting our manufacturing facility in Wisconsin, I’m confident in the quality of our equipment and solid support of our service and leadership teams.”

According to an October 8 news release, the company says Haskin brings 20 years of industry knowledge and experience to his new role, largely derived from his time in equipment sales, dealerships and the equipment rental industry. 

"We're thrilled to welcome Charlie to the Hy-Brid Lifts team as he takes on the western United States region,” said Eric Liner, CEO of Custom Equipment LLC. "[He] is a great addition, and we're excited about the valuable contributions he will make toward our company's continued growth."

For more information, hybridlifts.com.