Modernize's latest survey contains information about what roofing contractors should know about homeowners looking to make improvements in the coming year.

Modernize uses its latest research to show how roofing contractors can increase lead generation and conversions for gutter services.

The survey explores how homeowners budget for their improvement projects, find and select a preferred contractor or remodeler, and plan to pay for their projects.

With a third round of stimulus checks expected to drop later this month, homeowners plan to spend it on home improvement, with the majority slating it for roofing projects.

Modernize's report shows how roofing contractors can make themselves stand out from the competition with insights into how homeowners budget for projects and choose a contractor.

Lead generation company Modernize recently announced it hit a major milestone in 2019 by connecting more than 2 million homeowners with contractors around the country.

Looking at the results from our latest wave of interviews, especially prospects interested in roofing, we found three take-aways that would specifically benefit roofing contractors.