Providing a leadership training program for first generation, non-English fluent Hispanic employees can be challenging.

First generation Hispanics in the American workplace have a variety of complex issues that are worth noting by their English-speaking managers and supervisors.

The roofing industry has always recruited hard workers and taught them a craft.

Ricardo Gonzalez bridges the gap between Latinos and non-Latinos and promote productive and successful relationships in the roofing industry and beyond.

Unhealthy cultures sap the life and energy from our companies. Negative cultures drain our creativity and, ultimately, our profitability.

The demographics are overwhelming. Forty-five percent of all roof installers in the United States are Latinos.

Being culturally relevant goes a long way toward developing relationships with Latinos.

Two new initiatives will expand the human opportunities offered in our industry.