Content Is King: The Value of Warranties

How important is the warranty to a homeowner looking for a new roof? In a recent survey, contractors cited the warranty as the most important factor homeowners consider.

If you’d like to find out how offering the right warranty can help you close the sale, tune in for the next Roofing Contractor free webinar on April 23 at 2 p.m. Eastern time. Alex Hines, corporate director of marketing for TAMKO Building Products, will present “How to Sell the Value of Warranties.” According to Hines, the presentation is designed to help contractors gain a better understanding of the various types of warranties offered — and how they provide a huge opportunity to differentiate your company.

This webinar will cover such key topics as:

• Understanding the different types of warranties, including what they cover and how long they remain in effect.
• Leveraging warranty coverage to establish a more favorable impression among homeowners.
• Providing a limited warranty that fits your customer’s lifestyle.

For more information or to register, click here.