There have been times over the years that I have made reference to books and other periodicals. Do not ever recall writing a review of a book. It is appropriate that I am trying something new by reviewing Poke the Box by Seth Godin.
There have been times over the years that I have made
reference to books and other periodicals. Do not ever recall writing a review
of a book. It is appropriate that I am trying something new by reviewing Poke the Box by Seth Godin.
This year was the first time I have paid much
attention to Godin’s work even though I had heard of him years earlier. I
started off by reading Permission
Marketing and later heard him speak at a leadership seminar in Atlanta.
“Poking the box” is trying something new - poking
the box to see what will happen. Poke
is all about swimming outside of one’s warm-water zone. It takes a thoughtful
look at moving beyond the day-to-day work of running a business or working a
job and looks at seeking out new possibilities. Godin provides many examples of
success and failure as he explores the careers of people, including himself,
who have seen the future and then made it happen.
While citing examples of regular people who
discovered extraordinary things, Godin places a great deal of emphasis on
“starting,” or as he says, “shipping.” How many of us have thought up solutions
to problems but never executed on them? He encourages the kind of behavior that
is typically reserved for only the nerdy or genius. He thinks there is a little
mad scientist in all of us, but many fail to start for a lack of confidence,
fear of failure, or the desire to conform.
I am a fan of and enjoy the writings of really smart
people who can spin a tale in terms I can understand. Godin would fall into the
category of brilliant if not genius, but his writing style is easygoing while
his passion for the message comes through. He is writing about something he
believes in and wants to share.
In today’s economy, like all economies, there are
people and businesses who are doing well and many who are struggling. Many of
us know we need to be doing something different to jump start our enterprise
but are unsure of where to start. Time to move is now. Time to start, ship, and
poke the box.
Whether or not you need the encouragement to start
something, I recommend Poke the Box by Seth Godin.