In the fourth quarter of 2008, Roofing Contractor and Architectural Roofing & Waterproofing magazines turned to contractors to take the pulse of the roofing industry in an exclusive survey sponsored by GAF Materials Corporation and conducted by Clear Seas Research.
In the fourth quarter of 2008, Roofing
Contractor and Architectural Roofing &
Waterproofing magazines turned to contractors to take the pulse
of the roofing industry in an exclusive survey sponsored by GAF Materials
Corporation and conducted by Clear Seas Research.
We wanted to gauge roofing contractors’ sense of the
commercial and residential roofing markets and see how contractors expected the
markets to react over the next 12 months and the next three years. See if you
find any of the results surprising.
Despite the slumping economy, more roofing contractors
indicated total 2008 sales volume increased from the 2007 level than saw it
decrease. Forty-five percent had better sales in 2008 than 2007, while 39
percent saw sales to decline.
Respondents are increasingly optimistic that sales volume
will increase in 2009 and over the next three years. In 2009, 49 percent expect
sales to increase, 30 percent expect them to decrease, and 21 percent expect
them to stay the same.
Three-quarters of contractors surveyed expect sales volumes
to increase over the next three years, while 10 percent expect them to decrease
and 14 percent believe they will stay the same.
These relatively optimistic forecasts about their own
companies come despite some negative expectations about overall business
conditions. Roofing contractors indicated that business conditions were
generally worse in 2008 than 2007, and 92 percent of contractors surveyed
indicated that the cost of doing business increased in 2008 three-quarters of
respondents expect the cost of doing business to continue to climb in 2009.
Perhaps the optimism in the survey comes in part from the
expectations that stronger, well-established companies can increase market
share as weaker, unprofessional companies go by the wayside in this tough
economy. What do you think about the roofing market in 2009 and beyond?
For more on the survey results, see our February issue of Roofing