As the economy was in turmoil in the fourth quarter of 2008 and bailouts and loans seemed the only ways to salvage the financial and automotive sectors of the economy, Roofing Contractor and Architectural Roofing & Waterproofing turned to contractors to take the pulse of the roofing industry in an exclusive survey.
As the economy was in turmoil in the fourth quarter of 2008
and bailouts and loans seemed the only ways to salvage the financial and
automotive sectors of the economy, Roofing Contractor
and Architectural Roofing & Waterproofing turned
to contractors to take the pulse of the roofing industry in an exclusive
survey. Tune in this Friday, Jan. 30,
2:00 pm EST to get a sneak peek at the survey results and get some tips on
ensuring profitability in a tough economy.
Roofing Contractor and Architectural
Roofing & Waterproofing magazines partnered with Clear Seas
Research to conduct a research study to gauge roofing contractors’ sense of the
commercial and residential roofing market. The survey was sponsored by GAF
Materials Corporation. We also wanted to see how contractors expected the
market to react over the next 12 months and the next three years.
We’ll present key findings on expected sales volumes for
2009 and the next three years at the seminar, but there’s a wealth of data in
the survey that should prove interesting.
In the midst of economic uncertainty, how do the contractors
participating in our survey expect to weather the storm, build their businesses
and even increase revenue? One way is by investing in employee training. Nearly
all of the roofing contractors surveyed (some 95 percent) offer training
opportunities to their employees, averaging 44 hours per person annually for
It seems a safe bet that some of that training will be in
Spanish. Two-thirds of roof contracting companies surveyed have employees who
speak Spanish, and Spanish-speaking roofing contractors comprise roughly 24
percent of the workforce.
To register for the webinar, please go to:
Tune in on Friday for our webinar to get some other key data
on the market. We’ll also have an article summarizing the survey results in our
February issue. The State of the Industry Study was conducted by Clear Seas
Research, a division of BNP Media, which is also the parent company of Roofing
Contractor magazine. For more information about this study or to find out
more about Clear Seas Research services, please contact Sarah Turner at
turners@clearseasresearch or visit www.clearseasresearch.com.