In today’s fast-paced world, communication is critical, but just what are the most effective ways to get your message across? The answer just might depend on the person you’re dealing with, according to Jade Sund, founding trainer of ASK Training International, headquartered in Broomfield, Colo.
David Welch, president of Ben Hill Roofing and Siding Co. in Atlanta, detailed some of his company’s most effective marketing strategies, but only after taking the audience on a tour of some recent marketing failures. His goal: to help Best of Success attendees learn from his mistakes as well as his successes. “I don’t know about you, but I hate to waste money on marketing,” said Welch. “I don’t mind spending it, but I sure mind wasting it.”
The director of Federal Affairs for the National Roofing Contractors Association (NRCA), R. Craig Silvertooth, updated Best of Success attendees on immigration law and impending legislation in his session titled “Immigration and Construction.”
Wisconsin contractor Bob Kulp, owner and founder of Kulp’s of Stratford, admits he isn’t worried where his daughter will ultimately hold her wedding, but he is concerned how roofing contractors sell to groups, and he noted knowledge of the meeting’s setting can help them increase their closing ratios.
Bob Daly Jr., president of Kaw Roofing & Sheet Metal Inc., Kansas City, Kan., and the president of the National Roofing Contractors Association, updated attendees on the NRCA’s recent initiatives.
TRUFAST, LLC, based in Bryan, Ohio, has been a leading U.S. manufacturer of engineered fastening solutions for commercial roofing, metal construction, SIP, and log/timber frame construction since 1981. In addition to its extensive offering of mechanical fastening solutions for these applications, TRUFAST also is a Dow Master Red Diamond national distributor, providing nationwide distribution and sales support of Dow adhesive and sealant products for the construction industry, including INSTA STIK® Quik Set commercial roofing adhesive, FROTH-PAK® spray polyurethane foam insulation, and TILE BOND® roof tile adhesive.
TAMKO® Building Products Inc. is one of the nation’s largest independent manufacturers of residential and commercial roofing products (including Lamarite® Composite Slate and Shake Shingles and MetalWorks® Steel Shingles), decking and railing products, waterproofing, cements and coatings. With more than 60 years in the industry, TAMKO’s success is the direct result of teamwork and enduring relationships with customers, suppliers and employees.
OMG Roofing Products is the largest manufacturer of commercial roofing fasteners in North America. Dedicated exclusively to the roofing industry, our nationwide, factory-direct field service team of Rooftop Specialists is available, free of charge, for ANSI on-site pull testing and product application training at your request.
Owens Corning is committed to helping home improvement and remodeling contractors achieve the success they deserve. The Owens Corning Preferred Contractor Program offers everything you need to help build a stronger, more profitable business. Check out the benefits highlighted below. Then request more information online or call the Owens Corning ProDesk® Contractor Service Center at 1-866-PRODESK to speak to one of our representatives.
Founded in 1886, the National Roofing Contractors Association (NRCA) is the oldest national association in the construction industry. NRCA currently has 4,100 members and a full-time staff of 60, working at their headquarters in Rosemont, Ill., as well as in Washington, D.C.
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