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Rod Menzel, CEO of GreatWay Roofing Inc. in Moorpark, Calif., believes better insight will lead to better decisions and greater success.

Scott Siegel, owner of Maggio Roofing and Certified Contractors Network (CCN), believes solar systems pose big opportunities for roofing contractors, and he advised attendees to enter the solar market.

Craig Silvertooth is the Executive Director for the Center for Environmental Innovation in Roofing (CEIR), an organization dedicated to promoting the development and use of environmentally responsible roof systems. 

Many contractors who start their own companies realize that while they might be experts at installing roof systems, they aren’t experts at running a business. 

Gregory Powelson kicked off his session with a question: “Does anyone have problems collecting money?”

Michael Kelley, the General Manager of Kelley Construction Contractors, focused his presentation on building value with the customer, but he acknowledged that it takes time and effort. 

Eric Rich II, CEO of Rich Roofing in Troy, Ohio, shared his secrets on creating a “first-class company culture.” 

Don Kennedy is President and CEO of Kennedy Roofing Co. in Nashville, Tenn. In his presentation titled “Higher Profits the Easy Way - Every Employee is the CEO,” he asserted that when information is shared with employees, they act like owners.

Greg Hoffman, President and co-founder of Roofing Contractor Marketing, likens the recent advances in technology to the Industrial Revolution. 

Roof consultant Mark Kelly estimates that in the United States alone there are more than 250 billion square feet of residential roofing and over 750 billion square feet of commercial roofing. Kelly has more than 30 years of experience in the design, construction, restoration and preservation of buildings, and his experiences inspired him to write an in-depth look at the U.S. roofing industry.