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According to Rob Puleo, there are a lot of compelling reasons to use video to get your message across to prospective customers, including the 35 hours of video uploaded to YouTube every minute and the two billion videos viewed each month on Facebook. 

 Do the math: If 15 percent of leak calls result in follow-up maintenance and the average maintenance ticket is $2,000 with a profit of $1,000 per job, then 500 leak calls result in 75 jobs — and $75,000 in profits.  

 Steve Little, president of KPost Company in Dallas, shared the successful strategies his company uses in a session titled “Implementing Your Company Culture for Maximum Results.”  

 Ken Kelly is president of Kelly Roofing in Naples, Fla. He’s also a Wing Commander with Angel Flights Southeast, and he coordinates and flies missions to help people in need of emergency medical assistance.  

 Governmental regulations and their enforcement are always a key concern for roofing contractors, and the rules of the Occupational Safety and Health Administration (OSHA) were in the news a lot this year, as OSHA issued new residential fall protection enforcement guidelines.  

 Ricardo González is the founder and CEO of Bilingual America.  

 “Where are customers hiding?” asked Duane Cummings as he kicked off his session on lead generation at Best of Success.  

 “A contract is like a will — no one wants to look at it until it’s too late,” said Trent Cotney.  

 Business consultant and Roofing Contractor columnist Monroe Porter led off the 2011 Best of Success Conference with a spirited session titled “Stop Deflating and Inflating Your Business.”  

 The science behind a “cool” reflective roof is simple: Light colors reflect solar radiation and dark colors absorb solar radiation.