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 The 52-story Georgia-Pacific Center is a landmark on the Atlanta skyline.  

 Kent Tolley analyzed the challenges contractors are currently facing in a session titled “NRCA Update: Issues and Opportunities.”

 The folks Deer Park Roofing in Cincinnati recycle just about everything: asphalt shingles, EPDM, TPO, PVC, steel, aluminum, copper and insulation.  

According to Rob Puleo, there are a lot of compelling reasons to use video to get your message across to prospective customers, including the 35 hours of video uploaded to YouTube every minute and the two billion videos viewed each month on Facebook. 

 Do the math: If 15 percent of leak calls result in follow-up maintenance and the average maintenance ticket is $2,000 with a profit of $1,000 per job, then 500 leak calls result in 75 jobs — and $75,000 in profits.  

 Steve Little, president of KPost Company in Dallas, shared the successful strategies his company uses in a session titled “Implementing Your Company Culture for Maximum Results.”  

 Ken Kelly is president of Kelly Roofing in Naples, Fla. He’s also a Wing Commander with Angel Flights Southeast, and he coordinates and flies missions to help people in need of emergency medical assistance.  

 Governmental regulations and their enforcement are always a key concern for roofing contractors, and the rules of the Occupational Safety and Health Administration (OSHA) were in the news a lot this year, as OSHA issued new residential fall protection enforcement guidelines.  

 Ricardo González is the founder and CEO of Bilingual America.  

 “Where are customers hiding?” asked Duane Cummings as he kicked off his session on lead generation at Best of Success.