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Home » FORTIFIED

Articles Tagged with ''FORTIFIED''

Roofing contractors face unclear guidelines after New Orleans started requiring permits for roof replacements without public notification for months.
Regulatory News

Under Pressure from Insurers, New Orleans Adopts Roofing Permit Requirement

A potentially complicated permit process sows confusion in The Big Easy
Bryan Gottlieb
Bryan Gottlieb
May 14, 2025
No Comments

New Orleans now requires permits for major roof work to boost insurer confidence, but unclear enforcement and rollout confusion have raised concerns among contractors.


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Apex Roofing and Restoration says its business margins have grown by 10 to 20 percent since selling FORTIFIED roofing.
Extreme Weather Special Section

How Selling a FORTIFIED Roof Can Boost Profits

COO of Apex Roofing and Restoration shares his company’s experience with FORTIFIED roof sales
Erin-Shields, COO of Apex Roofing and Restoration
Erin Shields
April 28, 2025
No Comments

Apex Roofing and Restoration grew margins by up to 20% by selling FORTIFIED Roofs, proving that educating customers on resilience can drive major business success.


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Roadrunner-Roofing-Supply

Distributor Profile: Jason Horton, Roadrunner Roofing Supply

Industry veteran shares how his scrappy distribution company is impacting one of roofing’s biggest markets
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 23, 2025
No Comments

Roadrunner Roofing Supply in Texas has proven you don’t need to be huge to affect change. Vice President of Sales Jason Horton shares his story and how the company disrupts the Dallas-Fort Worth market.


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WinterGuard_RollingOut_5570.jpeg
Manufacturer News

CertainTeed Announces Multiple Products Meet FORTIFIED Roof Standards

Above-code roofing system provides enhanced durability and protection against severe weather
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
March 4, 2025
No Comments

Multiple CertainTeed products are now certified for use in FORTIFIED Roof systems, giving homeowners and contractors options for building more resilient roofing systems that withstand severe weather.


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GAF_and_IBHS.jpg
Training Resources

GAF, IBHS Establish Alliance to Expand FORTIFIED Program

First-of-its-kind alliance to make more resilient roofs accessible to homeowners around the nation
Roofing Contractor
Roofing Contractor Staff
January 31, 2025
No Comments

GAF is training its contractors to better familiarize them with products that can lead to more resilient roofs through IBHS' FORTIFIED Roof program.


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An insurance underwriter group in North Carolina is funding $10K grants for homeowners to upgrade their roofs for resilience against high winds.
The Cost of Resiliency

Underwriters Take Surprising Lead on Funding for FORTIFIED Roofs

Recognizing that a little more up-front money can save millions later, North Carolina takes a novel approach to strengthen roofing resiliency
Bryan Gottlieb
Bryan Gottlieb
January 23, 2025
No Comments

North Carolina’s Beach Plan offers grants of up to $10K for Outer Banks homes to install FORTIFIED roofs, reducing storm loss payouts and stabilizing insurance markets, with insurers — not taxpayers -- providing the funds.


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Insurance industry experts say roof claims are on the rise.
Under the Microscope

Insurance Industry Cries ‘Roof Claims Hitting New High’

Experts foresee a looming crisis for property and casualty policyholders
Bryan Gottlieb
Bryan Gottlieb
September 12, 2024
9 Comments

Personal property insurers are alarmed by a surge in roof damage claims due to increased extreme weather events, inflation, and fraud, impacting roofers and policyholders alike, as premiums continue rising nationwide.


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Fortified - TOF.jpg
Roofing Awards

IBHS Honors Resilient Construction Trailblazers with FORTIFIED Awards

Ninth annual celebrate service providers, nonprofits strengthening homes and businesses against severe weather
Roofing Contractor
Roofing Contractor Staff
June 12, 2024
No Comments

The awards recognize those who have contributed to the record-setting number of FORTIFIED Home designations, helping thousands of homeowners strengthen their homes against storms.


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Oklahoma’s State Insurance Department (building pictured) will begin a grant program modeled after Alabama, offering homeowners a stipend to install more weather-resistant Fortified roofs.
Resiliency

Oklahoma to Offer Grants Encouraging Storm-Resistant Roof Installs

State’s Insurance Department promotes ‘Fortified’ roof installation with grants that could offset costs 10-15% beginning in 2025
Roofing Contractor
Roofing Contractor Staff
May 17, 2024
No Comments

Oklahoma's State Insurance Department initiates a grant program in 2025 to incentivize fortified roof installations, offering 10-15% offsets.


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ZestyAI - TOF.jpg
Technology News

ZestyAI Integrates FORTIFIED Construction Standard into Predictive Property and Climate Risk Platform

Integrating FORTIFIED program data will help insurers identify homes built to the highest standards of resiliency
Roofing Contractor
Roofing Contractor Staff
September 29, 2023
No Comments
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • A residential roof with GAF Timberline shingles in Chestnut
    Sponsored byGAF Residential

    Selling Shingles on Beauty and Performance

  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

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Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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