TRI-BUILT, Beacon’s private label brand, announced the launch of its annual TRI-BUILT Top Dogs calendar program, which showcases Beacon customers who have built an unbreakable bond with their dogs. This annual initiative offers pet owners the opportunity to have their beloved canine companion’s photo featured in a print calendar and win $1,000 for their favorite rescue mission.

“Our customers and their loyal companions are an integral part of the TRI-BUILT community,” said Jamie Samide, Beacon’s vice president, marketing. “We’re excited to celebrate roofing professionals who are committed to working hard and doing the job right, but also to showcase the dogs who make life a little brighter. Whether your dog is a hardworking partner on the job or the ultimate comfort after a long day, we want to see them shine by featuring them in our annual calendar.”

Beacon customers are invited to submit one or two photos of their furry companion and a brief explanation of why their dog is “Top Dog” material and deserves to be featured in the TRI-BUILT Top Dog Calendar. The 2025 TRI-BUILT calendar will feature 12 customers’ best buds. 

Submissions are open now through Oct. 23, 2024. Each nominee will receive a calendar and a TRI-BUILT portable dog water bottle. In early November, a panel of judges will select 12 winners. The 12 selected dogs will be featured alongside Blu, TRI-BUILT’s mascot, designed to be recognizable with TRI-BUILT and represent trust and partnership. They will also receive $1,000 for their rescue mission of choice. 

The printed TRI-BUILT Top Dogs 2025 calendars will be free this winter to the first 25,000 customers who purchase a TRI-BUILT product at any Beacon branch throughout the U.S. and Canada.

For complete program rules and details, visit go.becn.com/topdogs.