Grip-Rite recently unveiled the launch of its ProWrap line of products at the International Builders’ Show in Las Vegas, offering contractors a comprehensive solution for creating tight, efficient, and breathable building envelope wall ‘ProTection’ products.  

In a March 12 news release, PrimeSource Building Products, which produces the Grip-Rite brand, said the ProWrap line includes three high-performance products

Grip-Rite ProWrap SA 

This self-adhering house wrap is rated for both residential and commercial applications. The company says it stands out in the market for its “high breathability, labor-saving application, and economical cost for a premium product.” 

Grip-Rite ProWrap Butyl Flashing Tapes – Standard and Flex

Available in standard and Flex versions, these butyl-adhesion flashing tapes “are perfect for straight lines and curved surfaces; they meet stringent industry standards, resist strong winds, reduce drafts and water leaks, and remain flexible” at low temperatures. 

"We are bringing to market a weatherproofing system that includes all three products; they are designed to work together, providing a solution for builders and dealers,” said Alex Barrego, product manager at Grip-Rite. “With our industry-exceeding warranty, we're offering a complete, reliable package." 

Grip-Rite said the ProWrap line is distinguished by its “high permeability,” which it says makes the products more breathable than other brands, thus protecting homes' lifetimes. The “peel-and-stick” installation feature was also noted as a significant advantage for usability. 

“Grip-Rite has a complete offering that builders can trust,” Barrego added. “This whole-home solution means builders will want to partner with us, getting all the products they need to build efficient and comfortable homes." 

The new offering is also designed to make sales and merchandising easier for dealers, Grip-Rite noted. “The ProWrap line includes the retail-ready packaging, sales samples, and merchandising solutions dealers have come to expect from Grip-Rite,” said Barrego. 

The products are designed to complement each other and meet contractors' requirements, particularly in using butyl wrap and flashing; when all three products are used together, Grip-Rite offers a 15-year warranty that ensures long-term reliability and performance. 

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