The reference "You've come a long way, baby" is often recognized as a slogan of women's liberation; interestingly, it was crafted in 1968 by Madison Avenue as the tagline of a then-new cigarette brand marketed to women.
While smoking may no longer be chic — according to the CDC, in 1970, about 33% of adult women smoked; today, that number has dropped to 11% — the catchphrase, developed by Leo Burnett for Virginia Slims, still captures the zeitgeist of women ascendency.