If you're a roofing contractor looking for more leads and exposure, you might consider Google's Local Service Ads, those sponsored links at the top of a search result when people search for local services like roofing, plumbing, or landscaping.
Unlike traditional Google Ads, Local Service Ads are pay-per-lead, meaning you only pay when someone contacts you directly from the ad. You also get a Google Guaranteed badge, showing potential customers you are verified and trustworthy.