Remember when banks gave customers a gift after opening a new account or "Judy," the iconic Time-Life operator, enticed new subscribers with a nifty telephone? That a Cape Coral, Fla. roofing contractor is offering an 'incentive' is nothing new, but the gift is arguably more avant-garde: an AR-15 rifle.

Roof EZ, a residential and commercial firm that opened for business shortly before Hurricane Ian devastated communities along Florida's Gulf coast, including its headquartered city, launched a promotion for November offering a frozen turkey and an AR-15 assault rifle with the purchase of a new roof.