By now most every roofing contractor knows they need to keep their information up-to-date on Google, including Google Maps, to maintain their digital presence. But are they doing the same for Apple Maps?
Sure, Google Maps is great, but when more than 58% of smartphones currently in use in the United States are Apple products, that means most people are, by default, using Apple Maps. This may not seem like a big deal, but as Anna Anderson, CEO of Art Unlimited explains, people are using Apple Maps for more than just directions.