Text messages are among the best ways to communicate directly with your customers, thanks to its direct approach and high open rates. But new policy changes to SMS and MMS texting may hinder that.
In an effort to prevent spam messages and scammers, a policy change known as “10DLC” has been released by all major carriers like AT&T, Verizon and T-Mobile. It requires customers to register their local numbers or 10-digit code (10DLC) with The Campaign Registry.