High interest in this year’s Top 100 List is consistent with the notion that business operations are starting to resemble pre-pandemic levels despite some economic uncertainty.
Aside from low-slope, steep-slope, and bucket or roll, there aren’t many other two-word combinations uttered by RC
editors more than “Top 100.” In any given year, it is the top-searched
content, and most-trafficked topic page, producing some of the best
engaging social media posts industrywide.
Internally and
externally, it’s the most talked about among the half-dozen or so other
content programs we execute annually, and it’s understandable. People
love rankings. People love to hate rankings. People love – and sometimes
need – motivation, and the Top 100 List certainly provides much of
that, whether you’re trying to get onto it or pushing to stay there.