search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Cool Roofing

Climate News

City of Austin Undertakes Study of ‘Cool Roofing’ to Mitigate Urban Heat

Data will be shared with Google and used to shape future urban planning decisions

By Bryan Gottlieb
Austin Cool Roof - TOF.jpg

The Department of Energy lists materials that reflect light best, including wood shingles, light-colored asphalt shingles, and clay tiles; an Energy Department study also demonstrated empirically that cool roofs can reduce the energy costs of a single-story building by up to 15%.

— Top image courtesy of GAF; story graphic courtesy of the Berkeley National Laboratory

August 3, 2023

The City of Austin, Texas, has reportedly agreed to share data with Google on the solar reflectivity of roofs across the city to understand better which areas of the community would benefit most from ‘cool roofs,’ a type of roofing that reduces heat in homes and neighborhoods.

As first reported by NBC affiliate KXAN, Laura Patiño, Austin’s chief resilience officer, after the city concludes its roofing study throughout its various neighborhoods, it plans to use that data to identify which areas of town would benefit the most from cool roofs; that data could be used for future climate policies. The data will be a part of Austin’s heat resilience playbook, described as a tool to reduce urban heat.

Solar reflectivity is a measure of how much sunlight a roof can reflect. A higher reflectivity score means a home absorbs less sun heat.

“From creating awareness and communicating and educating to residents what they can do to their homes, all the way to creating policies and new standards for how we build in our city that will make our city more adaptive to the changing environment,” Patiño explained to KXAN.

Learn more about cool roofing  HERE.

Cool Roof 2.jpg


Solar reflectivity depends on three different aspects: color, material, and the shape of a roof. As Patiño described, a lighter-color roof will be better at reflecting sunlight. The material also plays a significant role as some resources reflect better than others. Shape also matters: steep-sloped roofs reflect light better than flat or low-sloped roofs. 

The Department of Energy lists some materials that reflect light best, including wood shingles, light-colored asphalt shingles, and clay tiles. An Energy Department study also demonstrated empirically that cool roofs can reduce the energy costs of a single-story building by up to 15%.

“You’re talking about less energy consumption because when your home is reflecting that heat, it isn’t getting as hot inside, so you’re looking at lower electricity bills. You’re also looking at better quality of life,” Patiño explained.

The city did not say how long the study would take to complete.


KEYWORDS: heat mitigation Texas

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Bsg   mug

Bryan Gottlieb is the online editor at Engineering News-Record (ENR).

Gottlieb is a five-time Society of Professional Journalists Excellence in Journalism award winner with more than a decade of experience covering business, construction, and community issues. He has worked at Adweek, managed a community newsroom in Santa Monica, Calif., and reported on finance, law, and real estate for the San Diego Daily Transcript. He later served as editor-in-chief of the Detroit Metro Times and was managing editor at Roofing Contractor, where he helped shape national industry coverage.

Gottlieb covers breaking news, large-scale infrastructure projects, new products and business.


Follow Bryan Gottlieb on LinkedIn

email gottliebb@enr.com | office: (248) 786-1591

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • A discussion panel of roofing contractors

    5 Growth Strategies for Roofing Contractors in 2026

    Three high-performing Owens Corning Roofing Platinum...
    Steep Slope Roofing
  • A home with a roof

    2026 State of the Roofing Industry Report

    Despite economic turbulence, shifting regulations,...
    State of the Industry
    By: Art Aisner and Chris Gray
  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing News
    By: Chris Gray
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

Popular Stories

Police Line

Roofer Killed in Rooftop Fall in Mobile, Alabama

QXO logo and New York Stock Exchange

QXO to Acquire Kodiak for $2.25 Billion

AI handshake

Making Moves: How Mega Mergers are Redefining Roofing Distribution

Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

View All Submit An Event

Related Articles

  • The L.A. wildfires in January 2025 underscore the need for advanced roofing technology to combat the treats posed by living in the Wildland-Urban Interface.

    Roofing’s Role in Adapting to Year-Round Wildfire Threats

    See More
  • Shelly Travis, the executive director of SkillsUSA, center at the start of the 2025 Skills competition.

    Gen Z, Roofing's Workforce of Tomorrow, Gathers at SkillsUSA

    See More
  • coins-stacked-next-to-model-house

    Tariffs, Talent and Tech: The New Rules of Roofing Consolidation

    See More

Related Products

See More Products
  • Green Roof Systems: A Guide to the Planning, Design and Construction of Building Over Structure

  • urban resilience.jpg

    Green Roof Retrofit: Building Urban Resilience

  • vrb_1.jpg

    The Art of Roofing Cutting Series DVD Library - Super Advanced DVD

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing