Something
is stunning and eye-catching about a photograph taken by a roofing
contractor from the roof: the elevation; the scenery in the background;
the close-up view of the roof itself. In our podcast interview with
Bobby Binion, sales manager at Deluxe Roofing & Construction in
North Richland Hills, Texas, he shared the many benefits of his rooftop
photography and social media.
“I post on social media to try to
keep homeowners educated on the whole scenario of how roofing goes. I
try to showcase what I’m doing on the roof, give them some insight into
the whole roofing process, including working with insurance for roof
damage claims,” Binion said. “Posting on social media also allows me to
show how we are helping the community where we work. Every project we
work on is an opportunity to help someone. So social media, for me, is a
great marketing tool for growing our business.