Honest Abe Roofing announced that Adriann M. Dalton has been hired as the company’s new chief operations officer. 

In her new role, Dalton will be focused on identifying new markets for Honest Abe Roofing to continue to grow, utilizing and finding ways to further develop Honest Abe’s CRM to enhance customer experiences, and ensuring solid training and communication is available to the brands franchisees. Dalton will be hiring a support team as needed as her role expands. 

“I’m excited to join a trusted franchise brand that’s filled a void for a professional and respected company in a fragmented roofing industry,” said Dalton in a statement. “I look forward to driving franchise growth by helping new and aspiring entrepreneurs get into this business and build generational wealth for their families, while ensuring we are setting up the right systems to best support our franchise system as we continue to grow.”

Dalton has more than 25 years of operational experience across a variety of industries. She most recently served as vice president of sales and operations at DentalPlans.com, where she was responsible for leading sales, member care, retention, and operations functions. She also previously worked as vice president of customer engagement and operations at Neighborly, where she took the lead in strategic planning, improved customer experiences, and identified gaps in training procedures. In these roles, Dalton successfully drove revenue growth and improved both customer and employee satisfaction.

“We are happy to have Adriann join the Honest Abe Roofing team, as she brings a diverse background in market expansion, technology innovation, and franchisee support, all of which are guiding the goals she has set for Honest Abe Roofing in 2023,” said Kevin Newton, president and CEO of Honest Abe Roofing. “Her franchising knowledge and experience will also help strengthen franchise operations and drive expansion into new markets this year and beyond.”

Honest Abe Roofing plans to grow from 23 units across eight states to reach 100 units in markets across the Northeast, Southeast and Midwest in the next three to five years.