Even at the top, there’s room to improve. That’s the mentality that Feazel COO Katie Ruberto brings to her job daily, and has helped propel what started out as a good Midwestern retail residential roofing company to a great model of successful scaling across multiple states.
Her brother, former RC Young Gun Leo Ruberto, purchased the company in 2013, when it reported $4 million revenue, had one location in Columbus, Ohio, and operated under one brand. In the last 10 years, they’ve scaled up operations to cover four roofing brands across 11 offices in six states that are projected to collectively earn roughly $200 million this year.