What if the product or service you provide is so great that your customers cannot wait to tell their family, friends, and neighbors about it? They become your company’s fans and they are literally driving business your way. Drew Cope, owner of Cope Construction & Renovation, Cochranville, Pa., calls such customers, “Our loyal tribe of raving fans.” In our podcast interview with Cope, he shared just how powerful these word-of-mouth referrals can be and how his team takes deliberate steps to obtain them.
“In 2015, I posted an image to our Facebook business page with a quote that read, ‘Successful companies provide an amazing customer experience to get customers to become a brand advocate who will promote your store.’ And with that image, I quoted Tony Robbins: ‘Raving fans are critical to a growing business,’” said Cope. “If you’ve ever researched the principles behind the full immersive experience that Disney creates in their theme parks — from the line into the ride — you know Walt Disney spoke in similar terms as he tried to set the vision for his company so many years ago.”