Coors Light Rooftop Billboards Created Using Reflective Acrylic Roof Coating from Mule-Hide Products
BELOIT, Wis. — Rooftop billboard installations from beer brand Coors Light used reflective white roof coating from Mule-Hide Products Co. Inc. to inspire people to make energy-efficient choices.
The “Chillboards” were painted atop 12 apartment buildings in Miami using A-300 Finish, part of Mule-Hide Products’ acrylic roof coating system. Described by Coors Light as “Ads Nobody Can See, But Everyone Can Feel,” they highlighted the benefits of reflective roof coatings in keeping buildings cooler and reducing air conditioning-related energy use and costs.