When he took the reins of GAF Energy – the roofing giant’s energy-focused spinoff company – in 2019, Martin DeBono set out to create a company that would drive innovation and become an industry leader in the solar roofing market. Three years into the effort, he now believes the company has achieved a major milestone with its latest product innovation. And yet, he said the team’s true work lies in the months ahead, beginning with contractors at the 2022 International Roofing Expo (IRE).
In January, GAF Energy unveiled its Timberline Solar™, the only roof system to directly integrate solar technology into traditional roofing process. The world’s first nailable solar shingle was a hit at the 2022 Consumer Electronics Show (CES) in Las Vegas, where it won multiple awards — including the highest honor, the Best of Innovation award for “Smart Cities.” The product was also named an Innovation Award honoree in two categories.