Keeping today’s small and midsize roofing companies on track with marketplace changes and innovation is far more complicated than it was a generation ago. The labor pool is smaller, the supply chain is more complicated, demands on communication have multiplied, and sustainable, durable and “smart” construction are the new industry norms.
In this fast-moving environment, the old way of conducting business is not enough to keep up. The industry needs disruption with a focus on the future. And the future is digital.