Organizers of the 2020 International Roofing Expo (IRE) in Dallas didn't have to look very far to find a dynamic keynote speaker with a strong business pedigree and resounding insight that could apply to roofing contractors and beyond.
Dallas Cowboys Executive Vice President and Chief Brand Officer Charlotte Jones will deliver the annual address to kickoff the roofing industry's biggest trade show at 9:30 a.m. on Tuesday, Feb. 4 at the Kay Bailey Hutchison Convention Center in Dallas. The event is sponsored by Malarkey Roofing Products. Entry is free for attendees with an IRE Super Pass, and $10 for those with expo-only access. Registration is required at theroofingexpo.com.