The introduction of VR and AR technology into the roofing contractor space may not have immediately generated the same amount of excitement and widespread acceptance as when milestone products like EPDM and aerial imagery first appeared. 

But roofing contractors are beginning to see the potential for improved training and maximized sales opportunities by incorporating more and more of the technology into their everyday business models. Already lost? No problem. A quick primer: VR, or virtual reality, is the use of computer-generated imagery to build an all-encompassing, simulated environment for the user. Augmented reality, or AR, builds on that simulated environment and creates a more interactive experience by blending in real-world elements.