WAUKESHA, Wis. — Metal-Era Inc. has appointed Richard L. Hein as vice president of marketing. 

Hein joined Metal-Era on October 15 and will lead Metal-Era’s strategic marketing activities including brand development, product management, product development and all promotional activities. 

Hein comes to Metal-Era with more than 20 years of product strategy, product management and product marketing experience.  He most recently led global product management for Adient, the world’s leading automotive seating supplier. 

Hein has extensive experience developing and implementing product strategies and has a proven track record of success across multiple different industries including automotive, building automation, electrical distribution and electronic materials.  Throughout his career, he has worked for top companies such as Johnson Controls, General Electric, Cooper Power Systems and Honeywell. 

 “We are excited to have Richard on board,” says Tony Mallinger, president of Metal-Era.  “Richard brings a wealth of experience in working with customers to identify needs and when we look to the future we know that our ability to deliver new and innovative products will be critical to ensure our customers success.  Richard has the ideal background and experience to lead Metal-Era’s efforts in this area.”