search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts TikTok Spotify Podcasts Apple Podcasts TikTok
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Infographics
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
ColumnsEditor's NoteLow Slope RoofingMetal RoofingSteep Slope Roofing

Metal Roofing's 'Graduation'

By Rick Damato
Rick Damato
October 7, 2016

In the opening of the 1967 film classic, “The Graduate,” the young Benjamin Braddock has just returned to his parents’ home after graduating from college, and now faces the choice of what to do with the rest of his life. At his graduation party, Braddock was accosted by one of the guests offering career advice in one word: “Plastics.”

Only one word in the movie and little to do with the plot, but I’ve always found it intriguing. It turns out that if you chose plastics as a career path in 1967, you may have done very well. Since its invention in 1907, products of virtually every description are made completely or partially from materials that derive from plastics. 

If one of my children was graduating from college today, and he or she was interested in a career in roofing, I might likewise give them one word of advice, “Metal.”

As a segment of the roofing industry in this country, metal remains one of the smaller ones. But I continue to see this segment grow and believe it will continue to do so until it becomes part of the mainstream of all roofing systems, both low- and steep-slope. And there are more opportunities in metal roofing than simply installing new roofs.

Here are a few things to consider if you’re not presently involved in metal.

You can start small. It’s possible to purchase pre-made metal roofing products of all descriptions. There’s a relatively low cost to enter the field, especially if you’re an experienced and well-equipped roofing contractor. You already know metal as it’s part of virtually all roofing systems. You know what watertight means. You must learn how to put it all together, but you have many manufacturers equipped to train and get you going.

I know more than one roofing contractor who started out installing accent metal roofing on residential shingle jobs. One thing led to another and they became equipped to do more of the fabrication in-house, and now have the capacity to compete on large-scale metal roofing projects.

If you know your way around metal roofing, you may be able to offer all manners of remedial and retrofit work from a re-flash and coat project to flute-fill, insulate, and recover systems, to complete, remove-and-replace projects.

And the choices in metal roofing products that mimic all manners of other steep-slope products such as shingles, shakes, slate, and tile continue to grow. Many of these products are being introduced by manufacturers of asphalt and other roofing products.

Why the prediction for growth? From the perspective of life-cycle cost, metal offers a very competitive proposition. Metal checks nearly all the boxes required for green construction — it starts out recycled and ends up recycled. Many metal roofing products do a superior job of resisting damage from wind and hail. Oh, and it’s cool!

It’s been nearly 50 years since “The Graduate” first appeared. My bet is that 50 years from now, metal will be considered a very conventional roof covering product. But beware: by then all roofing may have been replaced by some form of (as-of-yet not invented) plastic.

 

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Rick damato update
Rick Damato is the editorial director of Roofing Contractor. He has held a number of posts in the roofing industry since 1974 and has contributed to the magazine since its inception in 1981. He can be reached at 770-331-7858 or on Twitter @RoofsByRick.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • KEE membrane application on a roof

    A Beginner’s Guide to Single-Ply Roofing Membranes

    While PVC and TPO appear extremely similar, the chemistry...
    Low Slope Roofing
    By: Peter Gross
  • QXO TopBuild Graphic

    QXO’s $17B TopBuild Deal Expands Reach Across Roofing And Insulation

    Analysts say the acquisition expands QXO’s reach beyond...
    Roofing Supply Pro
    By: Tanja Kern
  • A couple stands facing a very nice home

    The Homeowner's Roofing Journey in 2026

    RC asked homeowners what their roofing journey was like,...
    Steep Slope Roofing
    By: Art Aisner
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • 3 roofers unrolling a roofing membrane
    Sponsored byGAF Commercial

    PVC: Protection. Versatility. Convenience.

  • You can't bring a dollar amount to peace of mind.
    Sponsored byDaVinci® Roofscapes

    Why Homeowners Are Investing in Premium Roofing Systems

  • A layeresd image including metal roofing
    Sponsored byFlashCo

    5 Common Misconceptions about ES-1 Edge Metal

Popular Stories

Vista North in Bemidji, Minn.

Minnesota Roofing Company Loses Most of Its Crew After ICE Arrests

Texas Supreme Court building

Texas High Court Tosses $4.3M Verdict in Roofer Fall Case

A gavel resting on the judge's bench in a coutroom

Ohio Attorney General Sues Roofer for Shoddy Work, Incomplete Projects

Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

July 30, 2026

Pushing the Envelope - Going Beyond Conceptual Design

Credits: 1 AIA LU/HSW; 1 IIBEC CEH; 0.1 ICC CEU

The focus of this presentation is to dive deeper, beyond the concept, and into proper building envelope design.

View All Submit An Event

Related Articles

  • Viva La Difference: Metal Roofing Sales Advice

    See More
  • The Long View on Metal Roofing

    See More
  • Metal Roofing

    Mad About Metal: Metal Roofing HeadQuarters Excels in Residential Metal Roofing

    See More
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • TikTok
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing