There is no retail price for being a roofing contractor. As much as we might think, as hard as we try, this is the case. Yes, many folks quote square footage guidelines but are they really accurate? I say no and so will any other experienced salesman or estimator. Square footage prices are averages. If I had one foot in a bucket of ice water and another foot on a hot stove, by average I would feel ok.
Too many contractors’ solution of having little work, is to merely cut prices. While at first glance this makes economic sense, the reality is that cutting your price does not ensure you will be awarded the job. However, cutting your price does ensure that if you get the job, it will not be profitable.