You’ve all heard that when it comes to finding homeowners who want a new roof, the Internet is where it’s at. Between 80-90 percent of homeowners conduct Internet research before making a major purchase. We know people are spending more time online thinking about their roofing options before ever talking to a roofer. So, what exactly are they doing when they’re online? And how does that affect their attitude before they pick up the phone and call you for a quote?
After taking tens of thousands of phone calls from homeowners looking to remodel their homes, we’ve identified five different types of personalities and their online behaviors before they call you.