Selling is not a magical power that people who are eloquent talkers possess. Rather, it is a skill based on communication between two people — one who provides a service and another who needs such a service. Selling is communicating your craft and profession to fulfill customers’ needs and solve their problems. It is not coercion or manipulation.
Learning to be a better communicator will help you sell, but few people consciously work at becoming better communicators. At the same time, our parents, our first bosses, our friends and others around us influence how we communicate. Don’t believe me? Think of the things you say to your children and how often you sound like your mom or dad. With just a little effort, you can learn to be a better communicator.