Polyurethane Producers Launch New Campaign to Celebrate Innovation
WASHINGTON —A new campaign has been launched that celebrates more than 75 years of innovation enabled by polyurethane. The campaign is titled “Versatile. Durable. Incredible. Polyurethane.”
The campaign will employ a website, social media, advertising and event marketing to highlight the ways polyurethane touches lives every day. From making sneakers and car bumpers lighter and more impact absorbent, to enhancing the comfort of furniture and mattresses, to improving the energy efficiency of our homes and appliances, to protecting the shiny appearance of your automobile, polyurethane is a critical component in the products people use each day. The polyurethanes industry operates in 935 locations in the United States, directly generating $19.7 billion in output and 37,700 jobs.