search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing News

ERA Launches Source for Cool Roofing Information

April 29, 2013

BETHESDA, Md. — The EPDM Roofing Association (ERA) has launched a comprehensive source of research results and analysis on cool, or reflective, roofing. The material is designed to provide a user-friendly and up-to-the-minute reference library to help guide building owners, architects, contractors and specifiers in the choice of the appropriate roofing material for a wide variety of climates. The source can be accessed on the ERA’s website.

“Our goal is to ensure that our current and potential customers have the information they need to choose and use our products successfully,” said John Geary, of Firestone Building Products and chairman of ERA’s Board of Directors. “The science behind the choice of a roofing material is changing rapidly, and it’s not enough to help create the curve of understanding. We want to always stay ahead of the curve.”

This year marks the tenth anniversary of the founding of ERA. During the last decade, ERA has provided the industry with up-to-date information on changing VOC regulations; roofing standards and regulations; and the emerging science of life cycle assessment and long-term service life measurement.

“We are proud of our ten-year track record of industry leadership at ERA,” said Ellen Thorp, associate executive director of ERA. “Our goal now is to build on those ten years of success and provide members of the building industry with a trusted, one-stop source of up-to-date information.”

Thomas W. Hutchinson, of AIA, RRC and FRCI, is principal of Hutchinson Design Group and a consultant to ERA. “Architects, engineers, building owners and roof system designers need to design roof systems appropriate for the building use, climate and contractor base. This means they have to look beyond the roof cover as a single-component solution, and instead focus on the provision of a high-performance system that can provide overall energy efficiency and withstand extreme weather conditions,” Hutchinson said.

“Our members — Firestone, Carlisle Syntec and Johns Manville — all make both reflective/white and dark-colored EPDM membranes,” Thorp said. “Our overriding goal is to provide information to the roofing industry that clarifies the appropriate use of our products. There is an EPDM roof for every climate, but not every single-ply product is appropriate for use in every climate without other considerations. It’s essential that we clearly differentiate the relative benefits of using white or black roofing.”

For more information, visit www.epdmroofs.org.

KEYWORDS: ERA (EPDM Roofing Association) reflective

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • A discussion panel of roofing contractors

    5 Growth Strategies for Roofing Contractors in 2026

    Three high-performing Owens Corning Roofing Platinum...
    Steep Slope Roofing
  • A home with a roof

    2026 State of the Roofing Industry Report

    Despite economic turbulence, shifting regulations,...
    State of the Industry
    By: Art Aisner and Chris Gray
  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing Technology
    By: Chris Gray
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

Popular Stories

A home with a roof

2026 State of the Roofing Industry Report

QXO logo overlayed on photo of a residential construction site

QXO in Advanced Acquisition Talks After Apollo’s $1.2B Investment

Police Line

Roofer Killed in Rooftop Fall in Mobile, Alabama

Events

February 18, 2026

2026 State of the Industry Report

This webinar is a must-attend for all roofing contractors who are looking to understand:

  • Industry expectations for residential and commercial sales in 2026 and beyond
  • Market insights related to current and future installation trends
  • Emerging technologies impacting operations and customer care
  • How to address current and future industry challenges
  • Productivity and operational efficiency for improved profits
View All Submit An Event

Related Articles

  • Metalcon International: Your Source for Metal Roofing, Solar and More

    See More
  • Cool Roofing: At Home with Cool-Colored Roofs

    See More
  • ERA Launches Updated Website

    See More

Related Products

See More Products
  • 9780128207918.jpg

    Eco-efficient Materials for Reducing Cooling Needs in Buildings and Construction 1st Edition

See More Products

Events

View AllSubmit An Event
  • December 1, 2030

    Webinar Sponsorship Information

    For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.
View AllSubmit An Event
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing