GAF Launches New Social Media App: ‘Protect What You Treasure Most’
Wayne, N.J. — GAF recently announced its “Protect What You Treasure Most” Campaign to coincide with its newly launched GAF app. The new app will feature documentary videos created exclusively for GAF by critically acclaimed photographer and filmmaker James Minchin III, which show families and what is treasured under their roofs. The app will allow users to create and post their own videos and photos. Users will then be entered into a giveaway to win weekly $100 gift cards to The Home Depot.
“At GAF we are aiming to change the way people think about their roofs. It’s not just a functional piece of the home that keeps out weather and the elements; it’s also a trusted structure that protects everything people value inside their houses. This new app allows us to do just that, and to connect with homeowners on what they value and treasure most,” said Alyssa Hall, marketing communications manager at GAF. “The weekly contest allows us to give back to our users, as we may all need a little helping hand with home improvements.”