Welcome to 2013, a year that promises to be ripe with possibilities and more than the average number of challenges. Here are some examples of issues I think will be significant.
Finding and winning new and profitable contracts is always top of mind except for those rare occasions in which demand far outpaces supply. The world of mass and social media continues to change and finding the sweet spot to focus marketing efforts is as elusive as ever. The good news is, maintaining contact with your customer base is more cost-efficient now than ever. You must, however, continuously invest in your knowledge of marketing in the digital world in order to convert your efforts into paying customers.