Warren McGrew, President and CEO of Academy Roofing Inc. in Kennesaw, Ga., believes there are ways to stand out in the world of contractors. Last year, Academy roofing did $25.6 million in the Atlanta area. “High numbers don’t tell the whole story,” he said. “I want to be the voice of reason. If you have a happy home, a happy wife, happy children, then you have succeeded.”
With God’s help, McGrew has gleaned many things that help his company, and he shared some of the insights with contractors at Best of Success.
McGrew calls himself the “Chief Servant Officer,” and he aspires to help his employees any way he can. “I will bleed for my people,” he said. “Never ridicule them.”
After starting his business in 1991, McGrew said the more he operated his company with integrity, the more profitable he became.
“I came up with a unique selling proposition,” he said. “We were actually honest. You can have a unique selling proposition. We don’t tolerate lying. As you seek integrity, you don’t have to worry. It frees you up.”
In his search for branding, McGrew found the key was a “total commitment to excellence.”
“The consumers want us,” he said. “If you want integrity, you have to treat people with integrity.”
Academy Roofing’s mission to educate customers is summed up in its motto: “We educate … you decide.” “We trademarked that,” he said.
According to McGrew, it boils down to establishing trust with customers. “Zero in on integrity. Everything is centered on integrity,” he said. “Customers are desperate to find someone they can trust.”