Joe the Pro Becomes Face of Bosch Accessories
June 16, 2010
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In the world of power tool accessories, there is one simple truth: Better accessories mean better results. A poor bit or blade can ruin the performance of even the best tool, and a great bit or blade can improve the performance of an average tool.
MOUNT PROSPECT, Ill. - In the world of power tool accessories, there is one simple truth: Better accessories mean better results. A poor bit or blade can ruin the performance of even the best tool, and a great bit or blade can improve the performance of an average tool. That’s the key message veteran tradesman Joe Sainz will communicate to fellow tradesmen, dealers, DIYers and others this summer when he takes on the persona of “Joe the Pro” and begins traveling to jobsites, power tools dealerships and events all over the United States.
The Joe the Pro moniker reflects his status as a construction specialist. He has built homes, worked as a remodeler and finish carpenter. He is a union carpenter and holds a certificate in electrical mechanics. An avid woodworker, Sainz even restores antique hand tools in his spare time. He has personally experienced situations where low-quality accessories spoiled projects and ruined workdays. He has also seen situations where a great accessory saved the day.
“I’ve fallen into the trap of buying the cheaper accessory many times, but there’s always a price to pay – the poorly-made accessory either fails in the middle of a job or doesn’t last long enough to keep you out of the tool store and on the jobsite,” Sainz said. “It’s just not worth it, especially when there are innovative companies like Bosch producing accessories that work faster, last longer and keep the user on the job and making money.”
Sponsored by Bosch Accessories, the Joe the Pro program is a multi-faceted effort to teach people nationwide that power tool accessories are not simply commodity items, they are absolutely critical to success on the jobsite.
“These days, the pressure is on the professional tradesmen to make the most of every paying job, to work faster and still produce quality results,” Sainz said. “If I can help people work smarter, save a little money by buying bits and blades that last longer and make a little more money by using accessories that perform better, then I will feel I’ve been successful. ”
For the past two years, Sainz has worked with pro tradesmen and dealers as a trainer for Bosch Accessories. Bosch actively recruited him for the job, according to Bosch brand manager Chad Reynolds, because of his broad trade skills, his impressive knowledge of tools and accessories and his uncanny ability to communicate with fellow tradesmen.
The Joe the Pro tour begins with the International Woodworking Fair in Atlanta this August. From there, Joe the Pro will head to the 2010 STAFDA Convention this November in Phoenix. In between, Joe will attend dealer events, visit jobsites and talk with the media throughout the nation – sharing stories, handing out product samples, demonstrating new techniques and more.
Users can follow Joe’s travels at www.boschjoethepro.com. There, they can read reports from the road, view video tips and pointers, find events in their area and even share their own ideas and experiences. For more information, visit www.boschtools.com.
MOUNT PROSPECT, Ill. - In the world of power tool accessories, there is one simple truth: Better accessories mean better results. A poor bit or blade can ruin the performance of even the best tool, and a great bit or blade can improve the performance of an average tool. That’s the key message veteran tradesman Joe Sainz will communicate to fellow tradesmen, dealers, DIYers and others this summer when he takes on the persona of “Joe the Pro” and begins traveling to jobsites, power tools dealerships and events all over the United States.
The Joe the Pro moniker reflects his status as a construction specialist. He has built homes, worked as a remodeler and finish carpenter. He is a union carpenter and holds a certificate in electrical mechanics. An avid woodworker, Sainz even restores antique hand tools in his spare time. He has personally experienced situations where low-quality accessories spoiled projects and ruined workdays. He has also seen situations where a great accessory saved the day.
“I’ve fallen into the trap of buying the cheaper accessory many times, but there’s always a price to pay – the poorly-made accessory either fails in the middle of a job or doesn’t last long enough to keep you out of the tool store and on the jobsite,” Sainz said. “It’s just not worth it, especially when there are innovative companies like Bosch producing accessories that work faster, last longer and keep the user on the job and making money.”
Sponsored by Bosch Accessories, the Joe the Pro program is a multi-faceted effort to teach people nationwide that power tool accessories are not simply commodity items, they are absolutely critical to success on the jobsite.
“These days, the pressure is on the professional tradesmen to make the most of every paying job, to work faster and still produce quality results,” Sainz said. “If I can help people work smarter, save a little money by buying bits and blades that last longer and make a little more money by using accessories that perform better, then I will feel I’ve been successful. ”
For the past two years, Sainz has worked with pro tradesmen and dealers as a trainer for Bosch Accessories. Bosch actively recruited him for the job, according to Bosch brand manager Chad Reynolds, because of his broad trade skills, his impressive knowledge of tools and accessories and his uncanny ability to communicate with fellow tradesmen.
The Joe the Pro tour begins with the International Woodworking Fair in Atlanta this August. From there, Joe the Pro will head to the 2010 STAFDA Convention this November in Phoenix. In between, Joe will attend dealer events, visit jobsites and talk with the media throughout the nation – sharing stories, handing out product samples, demonstrating new techniques and more.
Users can follow Joe’s travels at www.boschjoethepro.com. There, they can read reports from the road, view video tips and pointers, find events in their area and even share their own ideas and experiences. For more information, visit www.boschtools.com.
