Kassel & Irons Ltd. launched the company's initial product, KasselWood™, in the early part of 2005. Asked how the St. Louis-based company got its start, Nick Allen, general manager of marketing and sales for Kassel & Irons, said, "Our company was created as a result of the development efforts of Precoat Metals, which has been in business for over 40 years. In addition to Precoat's support, we have the backing of our parent, Sequa Corporation, a $2 billion company listed on the New York Stock Exchange."
The company offers the KasselWood metal shingle for the residential and light commercial roofing markets. "KasselWood is a premium metal roofing system that combines an elegant, traditional look with the low maintenance, durability and unmatched performance of steel," said Allen.